CES Trade Show Booth Development Case Study

Case Studies

CES Trade Show Booth Development

IdeationProduct StrategyProject Management

Problem Statment

Manage selection of prototype builds and trade show booth development to boost customer engagement at the Consumer Electronics Show (CES).

Experience Storyboard

91�Թ� Engineering and the client created storyboards together that clearly defined the messaging, target audiences, and the precise goals for the virtual reality (VR) demonstration and user experience before, during, and after the CES show.

Brainstorming product ideas on a whiteboard

Ideate & Design

91�Թ� Engineering collaborated with the customer on a booth theme and design that would actively engage each audience. 91�Թ� managed the details of the booth design and build process with the customer in order to meet strict specifications and deadlines for the show.

User Experience

91�Թ� Engineering project managed the creation of a VIP interactive space in the booth with our client’s team. This space featured a virtual reality demo with a futuristic prototype. Other developmental prototypes were also successfully displayed. 91�Թ� Engineering came alongside our client’s internal team to create an interactive space for the general public. Featured products came to life with a tablet display that sparked conversation. CES guests also enjoyed the Google cardboard takeaway they received.

Reactions & Final Product

All assets met or exceeded our customer’s quality, functionality, and timing objectives. 91�Թ� Engineering’s customer received the highest engagement rating (95%) for a booth of their size of CES. Customer visit and re-visit goals were exceeded.